PRESS RELEASE

 

Lutte Licensing Group, LLC signs 2X Olympian & Strikeforce Heavyweight Grand Prix Champion, DanIel Cormier
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Lutte Licensing Group, LLC signs Undefeated Strikeforce Heavyweight Champion, Daniel Cormier to an exclusive licensing, sponsorship & marketing agreement

 

 

Columbus, OH December 13, 2012 – Lutte Licensing Group, LLC announced today an exclusive agreement with 2X US Olympian and undefeated Strikeforce Heavyweight Grand Prix Champion, Daniel Cormier. Lutte Licensing Group, LLC, which also owns the exclusive licensing and manufacturing rights to prominent mixed martial arts brands, Cage Fighter® and CF Athletic®, entered the authentic athletic mixed martial arts branded apparel business in 2007 and has been a prominent supporter of the mixed martial arts and mixed martial artists since entering the Octagon at UFC® 74. Cormier will become the face of Lutte’s CF Athletic® brand and it’s return to athlete sponsorship in mixed martial arts.

The announcement of Cormier’s signing follows a busy 2012 for Lutte Licensing Group and it’s CF Athletic® brand as the company has experienced explosive top line sales growth by returning to the grass roots of mixed martial arts, amateur wrestling. Lutte’s Founder and CEO, Michael DiSabato, was a former D1 student athlete at The Ohio State University. While at Ohio State, DISabato competed alongside former UFC® Heavyweight Champion/UFC® Hall of Famer, Mark Coleman, and former UFC Champion and Pride Veteran, Kevin Randleman. Lutte’s authentic background in the amateur wrestling community which dates back more than 40 years provides the perfect synergy for the brand and its base. The pinnacle of Lutte’s return to the sport of wrestling may have occurred earlier this year at the 2012 London Olympic Games, when former 2X NCAA® Wrestling Champion and Fila® World Champion, Jordan Burroughs, captured the Olympic Gold Medal at 74KG in freestyle wrestling. Lutte was the first to recognize Burrough’s iconic athletic ability and personality in the summer following his last collegiate match and before he had competed in his first international competition.

As per Lutte’s attraction to and interest in working with Burroughs, Cormier is a former high profile member of the US World Team and a 2X US Olympian in freestyle wrestling. Like Burroughs, Cormier possesses rare athletic ability with a bigger than life personality outside the cage. Cormier rise to the top of the heavyweight rankings has been meteoric as the former Oklahoma State Cowboy wrestling alumnus is undefeated and the winner of one of the most prestigious Heavyweight Grand Prix tournaments in the history of the sport. The list of athletes competing in the Strikeforce Grand Prix included an impressive list of MMA legends including Fedor Emelianenko, Andre Arlovski, Fabrico Werdum, Alistar Overeem, and Antonio Silva. Cormier defeated Silva by vicious knockout in the second round of their semifinal matchup after replacing Alistar Overeem in the Grand Prix tournament field. In the finals, Cormier looked like a seasoned professional with an impressive unanimous decision victory over former UFC® Heavyweight Champion and Pride® superstar, Josh Barnett.

Lutte’s agreement with Cormier is a multi-fight deal granting Lutte’s CF Athletic®/ Cage Fighter® exclusive marketing, sponsorship and licensing rights in the authentic athletic apparel category. The agreement marks a coming home of sorts for Cormier as he began his career in 2008 as a key member of the Cage Fighter’s impressive list of athlete representatives. “I am so excited to be coming home to the brand that was the first to support my efforts in this sport,” says Cormier. “Lutte’s management team believed in me from day one and was willing to invest in my development and allow me to have a singular focus on making the transition from international wrestling to competitive mixed martial arts. Lutte has a unique understanding of the demands and needs of athletes in our sport and is developing a brand that supports and promotes the community that I came from and love, wrestling. They truly know what it means to Embrace The Grind®,” says Cormier .

“Lutte is honored and excited to bring our good friend, Daniel Cormier, back home to the brand he knows and loves,” says Michael DiSabato, Founder and CEO of Lutte. “Daniel is a dream athlete representative for any brand as he possesses undeniable athlete ability as well as an unique ability to share our message as a brand with our base in an authentic manner. DC embodies our creed better than any athlete in mixed martial arts. He comes from the most important discipline in MMA, wrestling, which means he understands better than most how to EMBRACE THE GRIND®, “ says DiSabato.

Lutte Licensing Group, LLC is a boutique manufacturing and licensing company started by Michael H. DiSabato. Lutte Licensing Group owns exclusive licensing rights to prominent mixed martial arts brands including Cage Fighter® and CF® Athletic. Cage Fighter® and CF® has been worn by some of the finest athletes in the sport including Chuck Liddell, BJ Penn, Urijah Faber, Forrest Griffin, Gray Maynard, Mo Lawal, Mark Coleman, Kevin Randleman, Josh Thompson, and Mike Swick. DiSabato is also credited for developing the first and only mixed martial arts lifestyle brand, MMA Elite®, to be sold to Walmart stores in both the US and Canada.

For more information, contact
Contact person – Joe Chay
Contact email – joe@cfathletic.com
Contact phone number – 614-274-1141